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Creative Media - Dolls as Ambassadors

Life-sized dolls with signs about Worthy Wages are a great means of public education.  For Worthy Wage Day one year, campaign members took their “babies” in strollers to Rittenhouse Square. Others in the park were intrigued, and someone notified Channel 10, which came and gave the event excellent coverage in the evening news.  Not only was the outing simple to arrange and fun to do, it was extremely effective in getting information out, and could be replicated with ease anywhere.

At the Early Childhood Conference, we were amazed at the power of life-sized toddler dolls to communicate our messages about the need for improved wages and working conditions.  (“What two things are itsy bitsy in child care?  A spider and a paycheck”  “My teacher can’t afford to get sick.  She has no health insurance.”).  Every single person who passed by either slowed down to look, or stopped and read the signs, or stood there and discussed the signs with a companion.  We had never seen such attention to our message
 
 

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